Stukent Digital Marketing Certification Practice Exam

Phrase match is considered to be in the middle regarding search phrase closeness for ad triggering when compared to other match types. This match type allows your ad to be triggered by a search query that includes the exact phrase or a close variation of it, but also permits additional words before or after the phrase.

For instance, if your phrase match keyword is "digital marketing," your ad could show for searches like "learn digital marketing" or "digital marketing strategies," but not for queries like "marketing tips" or "best digital marketing course" where the phrase itself is not intact.

This makes phrase match more flexible than exact match, which requires the search query to be precisely the same as the keyword without any additional words. On the other hand, it is less broad than broad match, which can trigger ads for searches that are related in meaning but do not contain the keywords in the exact phrase or context. Therefore, phrase match strikes a balance, allowing for both relevance and breadth in targeting potential customers based on their search behaviors.