Stukent Digital Marketing Certification Practice Exam

The principle that is not included among the seven principles of conversion is congruence. In the context of conversion rate optimization, the recognized principles focus on key aspects that contribute to converting visitors into customers.

The other principles such as context, clarity, and control are foundational elements that have been widely discussed and accepted in the field. Context involves ensuring that the layout and design of the site match the expectations of the user and the content they are engaging with. Clarity emphasizes the importance of communication being straightforward and easily understandable to avoid confusion during the conversion process. Control refers to providing users with a sense of agency over their actions on the website, such as the ability to easily change their choices or navigate through the site.

Congruence, while an important principle in other marketing discussions, does not hold the same recognition in the established list of conversion principles. It generally relates to ensuring that the message is consistent with the expectations set, but it does not specifically form part of the seven core principles aimed at enhancing conversion rates.